For this project, we have learnt about Maslow's Theory. He discussed audience's needs which helps us to identify the purpose behind adverts, for example, the need for affiliation. The advert could be about friendship and make the audience feel the need for the product to help them make friends.
We also learnt how to do radial and written analyses. We learnt to think about TAP when looking at adverts - text, audience, purpose. Furthermore, we learnt that analyses have four parts - label, describe the feature, analyse the connotations of the product and say how it attracts the audience.
From my product research, I learnt that adverts need slogans, product name, brand names and logo. Plus I have to consider the camera angles and distances, the image, colours and layout.
